I wanted to thank the Smiley Swirl truck for doing an awesome job.  We reserved the truck for the Entire day and asked the truck to follow our customer support team around.  We stopped by the location of 20 of our customers and treated them to FREE ice cream.  Not only was this a great opportunity to thank our customers for doing business with us, but we also had the opportunity to casually talk with some of the key decision makers in each of the companies which allowed us to strengthen our relationships.  Our customers were so blown away by this random treat, they still talk about it six months later.